The New York Times article, "Advertisers Seek to Speak to Muslim Consumers" doesn't focus on the US, which is what I was more curious about. Instead, it's about mainstream ad agencies targeting consumers in countries like Pakistan, Egypt, Indonesia and so forth.
What I learned is that Sunsilk shampoo is meant to combat oily hair due to women's headscarves. "The company says the product is the first shampoo to speak directly to the 'lifestyle of a tudung wearer.'"
When I was handed a promotional Sunsilk sample at a Penang multiplex when buying tickets to Avatar, I had no idea.
I love Malaysia but I'd never be able to permanently swap bacon for "beef bacon," a standard breakfast offering at most hotels.