The Middle Ages: 35-40+

“Perhaps even more encouraging, an increasing number of middle-aged consumers are shopping online—a sign that Canadian ecommerce is becoming mainstream.”

From a report (subscription-only) recently published my deparment at work. As a peer reviewer I could’ve questioned this demarcation (I did so with calling women in their 20s girls in a different report) but I just didn’t care enough.

One thought on “The Middle Ages: 35-40+

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