There’s one thing I have no doubt about and it’s that Chico’s is a store for middle-aged women. What other brand would proudly use Michael Phelps’ mom as spokesperson? Ok, Coldwater Creek, Talbots, Bolton’s…but I digress.
Yet, I’ve felt that something wasn’t quite right about that spunky, pattern-loving Chico’s model. She looks mature (I think it’s the short hairstyle–and I'm a big defender of short hair–which screams youthful for an older woman) but her skin is quite smooth, nothing middle-aged about it. And sure enough, the woman, a French model named Magali Amadei, was born in 1974. Yep, she’s only 36.
This blogger was upset to discover the face of Chico’s wasn’t actually in her 50s. It’s a little like those thin women who model clothing intended for sizes 22W-44W (yes, Roman’s—and yes, I have a strange obsession with Roaman’s—starts a 12W, but if you could wear a straight size, why on earth would you willingly shop at a store like this?)
I haven’t dressed up for Halloween in over a decade, but now I finally have an idea worth executing: a Chico’s woman! I’m totally wearing a Flowing Animal Ruana and white linen trousers. Where? Maybe just in my apartment watching Game of Thrones.
Photo: Ad ripped from back cover of the April 2011 O Magazine at the gym this evening. Pardon the poor cell phone photo resolution, I reserve my real camera for annoying food pics.