In what might be the most egregious use of the elder-fying descriptor, USA Today calls Applebee's old and out of touch:
Applebee's is changing everything. It's changing its food — with a focus on fresh ingredients. It's changing the look of its stores — with more contemporary designs. And it's changing its marketing — with a new campaign rolling out Monday. But change does not come easily to the largest casual dining chain on the planet. The lousy economy swallowed up business. Savvy competitors have nibbled at its customer base. And signs of middle age — from dated design to a stilted menu — began to set in several years ago at the 32-year-old chain with 1,865 locations in 49 states (no locations in Hawaii — yet).
Bye bye, mom jeans–hello, jeggings.